When people ask me what I do for a living, I tell them: “I help people unpack their “needs†vs “wants.â€
You may ask, what do I mean?
I show people how to get what they need by making what they want not feel like a total guilty pleasure but part of efficient negotiation.
AND WHAT I REALLY, REALLY WANT TO SAY IS…
MEET
ERIC COOPER
After honorably serving his country for six years in the U.S. Navy, Eric Cooper has spent the years that have followed navigating a successful career in Corporate America. As a Sales Representative, working in the Biopharmaceutical industry, he overcame a limited science background by leveraging his business acumen and sales skills. Through active listening, targeted questioning, and a sincere desire to understand the needs of the customer, he became a Top Salesperson. Not one to rest on his laurels, he then decided to share those skills and traits with others by becoming a Sales Trainer. He now leads a Global Sales training team for a large Bioproduction partner.
Eric, along with his wife and partner, Joy, both decided to earn their Real Estate licenses because they see themselves in the customers they want to represent. The young, first-time home buyer; the newly married couple searching for their own piece of paradise; the investor seeking a property that will produce passive income; the Armed Forces veteran ready to use their well-earned VA benefits; the young professional seeking that trendy place in the city; or the family ready to find a dream home to grow into.
Eric's attitude toward working with a prospective home buyer is the same approach he has used his entire professional career. Start with a foundation built on trust and service. Be curious and embrace the home-buying process. Understand the wants and needs of the customer. Collaborate with reliable resources. Be honest and fair dealing. Be on time. And do what you say, you are going to do. If these core values fit your own, he would love to partner with you on your home-buying journey.
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